COFFEEHOUSE was recognised for its 100% Arabica Specialty Blend launch at the BOUSSIAS Cyprus Marketing Achievement Awards. This distinction celebrates a product created from bean to cup in Cyprus and embraced by consumers. The award highlights the brand’s commitment to quality, consistency and team expertise, proving that authentic storytelling delivers real results.
On July 10th, COFFEEHOUSE was awarded Silver at the BOUSSIAS Cyprus Marketing Achievement Awards 2025 in the Best Product Launch category for its 100% Arabica Specialty Blend. Developed and roasted at COFFEEHOUSE’s own roastery in Nicosia, the blend embodies the brand’s core values and serves as a milestone that reflects dedication to product and service excellence, local craftsmanship and a genuine love for coffee.
The 100% Arabica Specialty Blend launch campaign celebrated a product crafted from bean to cup in Cyprus and embraced by consumers across the COFFEEHOUSE network from the selection of the beans, to the roasting here in Cyprus and to the baristi that served it so proudly. The award underlines COFFEEHOUSE’s commitment to quality, consistency and team expertise, demonstrating how authentic storytelling can drive meaningful results.
The campaign narrative, Unfollow Ordinary, Discover Specialty introduced consumers to the Specialty Blend through a clear and honest story focused on beans’ origin, craft and experience. Through visual storytelling, in‑store activations and a unified 360‑degree brand voice, the campaign highlighted how the 100% Arabica Specialty Blend was crafted to awaken your adventurous spirit and elevate your daily ritual. Designed for those who lead rather than follow, it embodies a lifestyle of bold choices and authentic experiences, and it is exactly how COFFEEHOUSE, a Cypriot brand, leads with pride while staying true to its roots.
The Specialty Blend quickly resonated across the COFFEEHOUSE network, embraced by consumers who connected with both its flavor profile and the story behind it. This achievement marks an important step in COFFEEHOUSE’s ongoing mission to deliver consistency, elevate the coffee offering and continue creating excellent products crafted with local pride. Thank you to our team and to everyone who chose to Unfollow Ordinary and embraced the Specialty Blend.
